Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. It was developed by Varien (now Magento, a division of eBay) with help from the programmers within the open source community but is now owned solely by eBay Inc. Magento is a feature-rich eCommerce platform solution that offers merchants completeflexibility and control over the functionality of their online channel. Magento’s search engine optimization, catalog management, and powerful marketing tools give merchants the ability to create sites that provide an unrivaled shopping experience for their customers. Magento’s intuitive administration interface allows you to tailor your site to your unique business needs. Completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.
Here is the features of Magento ,
Site Management
- Control multiple websites and stores from one Administration Panel
- Web Services API for easy integration between Magento and any third-party application
- A/B and Multivariate Testing
Catalog Management
- Batch Import and Export of catalog
- Google Base Integration
- Downloadable/Digital Products
- Advanced Pricing Rules and support for Special Prices (see marketing tools)
Marketing Promotions and Tools
- Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
- Catalog Promotional Pricing
Analytics and Reporting
- Admin Dashboard for Report Overview
- Abandoned Shopping Cart Report
- Best Customers Report by Total and Number of Orders
Search Engine Optimization
- Google Site Map
- URL Rewrites give full control of URL’s
- Meta-information for products and categories
Catalog Browsing
- Layered / Faceted Navigation for filtering of products in Categories
- Layered / Faceted Navigation for filtering of products in Search Results
- Product comparisons
- Product Reviews
Product Browsing
- Multiple Images Per Product
- Product Image Zoom-in Capability
Mobile Commerce
- iPhone Optimized
International Support
- Multi-Lingual
- Support for Multiple Currencies
Checkout
- One-Page Checkout
- Checkout without account/Guest Checkout
- Shipping to multiple addresses in one order
Shipping
- Shipping to multiple addresses in one order
- Multiple shipments per order
- Free Shipping
Payment
- Multiple Payment Options Supported
- Payment Extensions Available through Magento Connect
- Configurable authorization and capturing of funds
Customer Service
- Feature-rich Customer Accounts
- Order Tracking from Account
Customer Accounts
- Re-orders from account
- Downloadable Products
- Recently ordered items
Order Management
- View, edit, create and fulfill orders from admin panel.
- Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
For more details visit http://magento.com/ and download it.